YOGO are a frozen yogurt restaurant based just outside Bangor in Northern Ireland. When they first approached Forme Studio they had already had their initial logo designed by another company. The logo was poorly constructed and didn’t convey the level of quality that YoGo felt necessary. However many items such as disposable yogurt cartons had already been ordered using this logo.
In what was a very unusual scenario we had to subtly rebrand a company which hadn’t yet opened. Our first task involved a sympathetic redesign of the logo. We kept the basic shape and colours close to the original but refined the presentation with a more professional finish. This meant that the items already ordered could still be used without being completely removed from the new style.
We then began work on creating a range of illustrations presenting the ingredients in a fun and exciting way. The elements were then brought together to creating internal branding and an overall style which could be carried across to menus and signage.