When Belfast’s largest taxi company expanded their catchment area with the acquisition of three North Belfast depots they needed a campaign to promote this.

We researched competitors and current trends to offer the most effective look and feel for the campaign.

We then created the tag line ‘Moving the North’. By highlighting ‘the’ the message could be read as ‘Moving North’ signifying the companies move and expansion whilst the complete line ‘Moving the North’ signified the companies offering to it’s potential new customers.

A smaller secondary campaign was also generated for more localised areas using local landmarks.