fonaCAB 123 Campaign

Since first working with fonaCAB many years ago Forme Studio delivered many successful campaigns. One of our favourite and most effective was the ‘123’ campaign.

After successfully launching a mobile taxi booking app fonaCAB began to look at how to improve improve the services it offered. A major advance came in the form of a payment gateway within the app. This allowed customers to book, track and pay for their taxis… Easy as 123.

The campaign was rolled out across various mediums such as outdoor advertising, press ads and social media as well as full graphic wraps on some of the 400 strong fleet of vehicles.