Although not one of our more recent projects the Fashion fantasies campaign remains one of our favourites.
The Boulevard (previously The OUTLET) is one of two outlet parks based in Northern Ireland.
The original Fashion Fantasies campaign began with the idea to showcase products on sale at the park in a unique way. The first image created was ‘Thumbelina’ and allowed us to show products such as perfume and jewellery.
After the success of the first campaign the project was expanded with images created for Cinderella, Repunzal, Hansell and Gretal, Snow White and The Ice Queen.
With the expansion of the project the images were used not only for direct advertising but also to create large window installations in the park at Christmas similar to those famed in New York and London.