Capitol Pet Packaging
Over the many years that we have worked with Capitol Essentials we have helped the brand develop their distinctive green packaging which helps root the company as a recognisable supplier to retailers and customers alike. However within the Capitol family certain categories allow for stand alone packaging as they grow as ‘a brand within a brand’. One of these categories is ‘Capitol Pet’.
With around 30 individual pet products this subcategory has became a successful range in its own right and we have enjoyed the process of watching it grow.
Forme Studio has developed packaging which specifically caters for the market based on both market research and experience with design based on retail price points vs competitors.
The end result is packaging which is both attractive and highly focused on generating maximum sales to a specific purchasing demographic.